In 2015 the Arizona Alumni Association launched Cats Give Back, a crowdfunding campaign raising money for student scholarships. While a local platform was used, it has been shown that Kickstarter projects that feature a video component have a greater success rate then those without video (50% to 30%). There fore created several videos to accompany the campaign.

All videos were scripted, story boarded, shot, and editing by me, with the help of the communications team and student interns. The campaign raised more than $70,000 for scholarships.