Lego Valentine

In today's social media landscape it is important to provide followers with content that they want to view. Statistically videos between 30 and 60 seconds have the best results. We created this short Lego Valentine video, tapping into alumni nostalgia as well as the success of The Lego Movie.

The video had a Facebook reach of 207,564 people and garnered over 71,000 views, pretty good considering there are only 250,000 living Arizona Alumni.

ROLES

Creative developer, photographer, videographer, animator, editor, supervisor, motion graphics.